Since 2021, it's witnessed that Key Opinion Leaders (KOL) on western video platforms like YouTube specializing in medical education are joining Asia-based platform Bilibili to diversify their audience and revenue streams by reaching the Asian market with official platform support brewed in native cultures.
The Bilibili channel Chubbyemu of Dr. Bernard Hsu, PharmD, entered "Top 100 Powerful UP (Content Creators) in 2023" by Bilibili with its engaging videos about emergency medicine, so far with more than 2 million subscribers on Bilibili. The brand is thriving now both on YouTube and Bilibili
Since February 2024, chubbyemu has been working with DingXiangYuan to develop native Chinese medical cases narration in a video format.
Osmosis by Elsevier on Bilibili
The Bilibili Channel of Osmosis.org from Elsevier where we helped coordinate and translate the free and open-access medical learning resources also reached the milestone of 270K subscribers with the dedication to weekly updates of health resources on Rare Diseases in the "Year of The Zebra" Campaign.
Armando Hasudungan
created by Dr. Armando Hasudungan based in Australia, contents on physiology and pathology with hand drawing.
Challenges of Multi-platform Operations for Overseas KOLs
Mostly KOLs or channels may use Later, Hootsuite, and other SEO tools to operate contents on LinkedIn, TikTok, Pinterest, Instagram, Facebook, Twitter.
The content operations of Bilibili and DXY cannot be automated yet due to the internet policy in China.
Usually the channel operations of overseas KOL accounts require a local team to ensure the timely update and interactions with followers.
